We were asked to create brand collateral for Dallas Design District modern American restaurant concept Foxyco.
For this brand we wanted to portray the cunningness and wittiness that define the word Foxy. We looked to retro lettering and typography design found on vintage matchbooks and car ornamentation, for a contemporary take on an iconic and distinct style.
We designed a from scratch logo, a nod to 50’s style lettering and combined it with different hand drafted icon iterations of a rabbit that were distinct from the brand but ultimately complimented it. Mixed with emulsion art, done in-house in a retro color palette, we were able to produce a timeless brand that successfully worked with the brand name and the restaurant modern American cuisine.