CLIENT: Happiest Hour

Beautiful uptown views and a warm intimate space, Happiest Hour is sure to make you smile.

ArchitectureBarBrandingBuilding DesignInteriorsMaster PlanningMenu DesignMural InstallationRestaurantSchematic DesignSignage DesignSpace LayoutVisual Identity

Brief

Location: Dallas, Texas

Year: 2015

Program: 13,100sf

Approach

With a prime Uptown location, surrounded by stunning city views, we wanted take causal materials and elevate them for a more upscale feel. We set out to provide a building footprint that enhanced the beautiful views of the surrounding city skyscrapers. Large patios, an open main dining space and bar and a large rooftop terrace were the programmatic stage for an intimate and casual space.

Outcome

A brick clad monolithic two level structure stands between giant uptown skyscrapers. The main entrance divides into an exterior decomposed granite patio and the main interior polished concrete space. Inside, Open structure timber ceilings are lined with carefully positioned black duct work and a sea of mixed polished industrial fixtures. Subway tiled back bars are faced with branding mural walls and combined with a dense fixture installations. Round dining wood ‘pods’ fit perfectly under the double volume floating stair with floor to ceiling steel cable railing. Upstairs a large wood terrace is laid out with several seat groupings, all framing beautiful views of the Dallas skyline. Intricate textured tiles, heavily grained stained woods and raw concrete mixed with intimate lighting come together for an upscale industrial environment.

Branding 

Keeping in line with it’s name, the happiest hour identity seeks to embody simple happiness that the space is meant to promote. The unabashed and bold iconic logo is an interpretation of the smiley face emoticon for a fun, brand inspired logo. Mixed with the simple ‘eat, drink, happy’ slogan’, the identity serves as a reminder of a brand and space that will make you smile.

Other Projects

  • SMITHY

    Visual Identity

  • LA ZONA

    Visual Identity

  • FORNO NERO

    Visual Identity

  • LE BON TEMPS

    Visual Identity

  • JALISCO NORTE

    Visual Identity

  • BLACK ROOSTER

    Visual Identity

  • DAVIS ST.

    Visual Identity

  • PICOLE POPS

    Visual Identity

  • GATHER KITCHEN

    Visual Identity

  • FOXYCO

    Visual Identity

  • STIRR

    Visual Identity

  • THE RUSTIC

    Visual Identity

  • AMERICADO

    Visual Identity

  • WHISTLE BRITCHES

    Visual Identity

  • QUILL BRANDING

    Visual Identity

  • MILLE LIRE

    Visual Identity

  • VON

    Visual Identity

  • PINSTACK

    Visual Identity

  • TASTE

    Visual Identity

  • EL BOLERO

    Visual Identity

  • QUILL

    Visual Identity

  • BOTTLED IN BOND

    Visual Identity

  • NIKKEI

    Visual Identity

  • ST BERNARD HOUSTON

    Visual Identity

  • DOS JEFES

    Visual Identity

  • CEDAR GROVE

    Visual Identity

  • CORK & PIG

    Visual Identity

  • SMOKE

    Visual Identity

  • FRONT ROOM

    Visual Identity

  • CITIZEN

    Visual Identity

  • MUTTS CANTINA

    Visual Identity

  • DISH PRESTON HOLLOW

    Visual Identity

  • PAKPAO THAI

    Visual Identity

  • LIBERTY BURGER

    Visual Identity

  • GRAND TIME

    Visual Identity

  • NEXT DOOR

    Visual Identity

  • BELLY & TRUMPET

    Visual Identity