CLIENT: Le Bon Temps

Mouth watering Beignets from scratch!

BrandingIllustrationName DevelopmentPrint DesignUniform DesignVisual Identity

Brief

For this Dallas beignet concept, we were asked to create a brand identity that encapsulated the tradition and authenticity of the French pastry.

Approach

With French cafe and bakery aesthetics at the forefront of our design inspiration, we set out to create a brand that embodied the culture and experience of their sweet beignet served behind it’s doors.

Outcome

We started with a bold, modern main logo that took direct inspiration from French storefront hand painted signage. The icon, placed above the main logo is a symmetrical, minimal take of a plate holding 5 beignets. Dense detail pattern and a clean round logo in muted pastel colors complete the final brand which reminisces on the vintage and fresh European pastry cafe.

Other Projects

  • VIDORRA

    Visual Identity

  • DRIP COFFEE

    Visual Identity

  • SUM YUM DIM SUM

    Visual Identity

  • SMITHY

    Visual Identity

  • LA ZONA

    Visual Identity

  • FORNO NERO

    Visual Identity

  • JALISCO NORTE

    Visual Identity

  • BLACK ROOSTER

    Visual Identity

  • PICOLE POPS

    Visual Identity

  • HAPPIEST HOUR

    Visual Identity

  • FOXYCO

    Visual Identity

  • STIRR

    Visual Identity

  • AMERICADO

    Visual Identity

  • WHISTLE BRITCHES

    Visual Identity

  • QUILL BRANDING

    Visual Identity

  • MILLE LIRE

    Visual Identity

  • VON

    Visual Identity

  • PINSTACK

    Visual Identity

  • NIKKEI

    Visual Identity

  • DOS JEFES

    Visual Identity

  • CEDAR GROVE

    Visual Identity

  • CITIZEN

    Visual Identity