The concept of Happiest Hour is to bring people together through food, drink, and an experience that inspires happiness.

“Eat. Drink. Happy.”
This simple phrase embodies the experience of Happiest Hour. Come here to join friends, to have a drink, to experience culture and design, and to be enveloped in a new world where everything is simple again.

The Happiest Hour identity goes hand in hand with its design principle: Simple happiness. The logo is bold and unabashed. It serves as an iconic reminder that Happiest Hour will make you smile.

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