CLIENT: Smithy

Located in the heart of Henderson Ave., Smithy carefully blends a modern, refined space with playful and intricate touches.

ArchitectureArt DirectionBarBrandingBuilding DesignFurniture DesignIllustrationInteriorsLightingMenu DesignPrint DesignRestaurantSignage DesignUniform DesignVisual Identity

Brief

Location: Dallas, Texas

Year: 2018

Program: 6,685sf

Approach

Smithy, with it’s prime location on Henderson Avenue aimed to bring a sophisticated industrial atmosphere that did not previously exist in the area. A long and narrow retrofit location sandwiched between existing buildings gave us the opportunity to explore a dramatic front facade and patio entrance that transitioned into a raw yet refined interior.

Outcome

With the front facade being the only visible portion of the space we created a tall front facade, laid in intricate brickwork. A gabled roof silhouette void within the facade forms the open air dining room. The existing demising walls, left exposed, continues from the open air space into the open plan bar and dining room, separated by a thinly framed storefront. Inside, the pitched ceiling scales up for a taller,  open structure ceiling with pitched structural trusses and all equipment painted in a clean white. Most walls were left to their original raw texture refinished in the same white paint as the ceiling above. The main bar, backed in simple dark floor to ceiling brick is contrasted with a stacked, unglazed ceramic tile faced wall. Towards the back the open expo kitchen walls are faced in horizontal wooden planks that, along with other finishes, accentuate the horizontality of the space. Clean white quartz countertops contrast with the polished concrete floors. Finally, circular repetitive mirrors on one side lead to a full back wall illustrated mural. Smithy carefully crafts a refined space with playful touches forming a modern feeling space with clear ties to its previous bones.

Branding

Inspired by iron work, specifically wrought iron gates and doors, the Smithy brand contrasts organic and geometric shapes and objects. Weaving and bending typically seen in experienced iron smithing inspired the similarly weaving and bending main logo icon. The single letter monogram brings elegance and sophistication as well as the jaggedness and geometry seen in ironwork. A similar custom logotype to be used in landscape display successfully mirrors the same language of it’s icon. Simple in form, with bold detail throughout, this brand brings an intricate hand-crafted  elegance and beauty to it’s design.

Other Projects

  • VIDORRA

    Visual Identity

  • DRIP COFFEE

    Visual Identity

  • SUM YUM DIM SUM

    Visual Identity

  • LA ZONA

    Visual Identity

  • FORNO NERO

    Visual Identity

  • LE BON TEMPS

    Visual Identity

  • JALISCO NORTE

    Visual Identity

  • BLACK ROOSTER

    Visual Identity

  • DAVIS ST.

    Visual Identity

  • PICOLE POPS

    Visual Identity

  • GATHER KITCHEN

    Visual Identity

  • HAPPIEST HOUR

    Visual Identity

  • FOXYCO

    Visual Identity

  • STIRR

    Visual Identity

  • THE RUSTIC

    Visual Identity

  • AMERICADO

    Visual Identity

  • WHISTLE BRITCHES

    Visual Identity

  • QUILL BRANDING

    Visual Identity

  • MILLE LIRE

    Visual Identity

  • VON

    Visual Identity

  • PINSTACK

    Visual Identity

  • TASTE

    Visual Identity

  • EL BOLERO

    Visual Identity

  • QUILL

    Visual Identity

  • BOTTLED IN BOND

    Visual Identity

  • NIKKEI

    Visual Identity

  • ST BERNARD HOUSTON

    Visual Identity

  • DOS JEFES

    Visual Identity

  • CEDAR GROVE

    Visual Identity

  • CORK & PIG

    Visual Identity

  • SMOKE

    Visual Identity

  • FRONT ROOM

    Visual Identity

  • CITIZEN

    Visual Identity

  • MUTTS CANTINA

    Visual Identity

  • DISH PRESTON HOLLOW

    Visual Identity

  • PAKPAO THAI

    Visual Identity

  • LIBERTY BURGER

    Visual Identity

  • GRAND TIME

    Visual Identity

  • NEXT DOOR

    Visual Identity

  • BELLY & TRUMPET

    Visual Identity