CLIENT: Von

Danish accents and brass details

BrandingIllustrationMenu DesignPrint DesignRestaurantUniform Design

Brief

We were asked to create a brand for a modern and elegant European influenced restaurant and nightclub Dallas concept.

Approach

For this concept we looked to roots of the name German family name ‘von’, it’s contextual use and it’s generally used abbreviation (v.) We looked to heavily detailed, decadent iconography, Eugene Von Guerard’s art and typefaces that combined German identity with a contemporary direction.

Outcome

For the Von brand we took a profile of a bearded man, illustrated in a similar decadent German iconographic style and combined it with a bold, from scratch main brand text. Whether mixed together in detailed circular badges or in a landscape logo, we were able to capture the authenticity of German icons and traditional branding. The branding collateral emphasizes masculinity and strength in a contemporary way.

Other Projects

  • SMITHY

    Uniform Design

  • LA ZONA

    Uniform Design

  • FORNO NERO

    Uniform Design

  • LE BON TEMPS

    Uniform Design

  • JALISCO NORTE

    Uniform Design

  • BLACK ROOSTER

    Uniform Design

  • PICOLE POPS

    Uniform Design

  • GATHER KITCHEN

    Uniform Design

  • HAPPIEST HOUR

    Uniform Design

  • FOXYCO

    Uniform Design

  • STIRR

    Uniform Design

  • THE RUSTIC

    Uniform Design

  • AMERICADO

    Uniform Design

  • WHISTLE BRITCHES

    Uniform Design

  • QUILL BRANDING

    Uniform Design

  • MILLE LIRE

    Uniform Design

  • PINSTACK

    Uniform Design

  • TASTE

    Uniform Design

  • EL BOLERO

    Uniform Design

  • BOTTLED IN BOND

    Uniform Design

  • NIKKEI

    Uniform Design

  • DOS JEFES

    Uniform Design

  • CEDAR GROVE

    Uniform Design

  • CORK & PIG

    Uniform Design

  • SMOKE

    Uniform Design

  • FRONT ROOM

    Uniform Design

  • CITIZEN

    Uniform Design

  • MUTTS CANTINA

    Uniform Design

  • PAKPAO THAI

    Uniform Design

  • LIBERTY BURGER

    Uniform Design

  • BELLY & TRUMPET

    Uniform Design