CLIENT: Cedar Grove

An embodiment of the cedar forest atmosphere, Cedar Grove is a warm and inviting communal dining concept.

ArchitectureBrandingFurniture DesignIllustrationInteriorsLightingMenu DesignMillwork DesignPrint DesignRestaurantSchematic DesignUniform Design

Brief

Location: Dallas, Texas

Year: 2016

Program: 5,000sf

Approach

Using the restaurant name as a starting point for inspiration, we set out to design a space that played off the aesthetics and spatial qualities of a forest. We wanted to incorporate a concept of repetition, pattern and explore a communal dining experience that  still felt natural and comfortable.

Outcome

A wood clad storefront wraps into the interior walls floors and ceilings of the entrance waiting area. A two sided bar separates this area from a communal table gathering space from the waiting area, breaking up the physical and material space. Green leaf pattern textured wallpaper wrap the bar, topped with a clean white thick marble counter. The main space is laid out in five rows of custom wood floor to ceiling tree structures, angled inward and lined down the center by long communal tables. An earthy color palette and direct references to the cedar forest concept, we hoped to bring a warm, communal environment to this Cedar Springs restaurant.

Branding 

Working off the concept of an abstracted tree, in line with the Cedar Grove name, physical look of tree branches and their root systems, we created a growing geometrical logo. We balanced the top heavy, large branch-like figure with a scaled down, more dense version of the same lines. Terminating in a perfect arch at both ends and connected by a single vertical line, the icon then becomes a perfect frame for the ‘cedar grove’ logo. When mirrored perfectly the icon can be manipulated into a badge for a branding badge or stamp. This identity aims to be a respectful and clean representation of a simple concept that works together with the spatial and interior design concepts.

Other Projects

  • HARPER’S

    Uniform Design

  • CITIZEN

    Uniform Design

  • STRIKE + REEL

    Uniform Design

  • ARCHFELLOW

    Uniform Design

  • XAMAN CAFE

    Uniform Design

  • TIERRA

    Uniform Design

  • KRIO

    Uniform Design

  • PRESSED ROOTS

    Uniform Design

  • CON TODO!

    Uniform Design

  • IN DEVELOPMENT

    Uniform Design

  • TEASOM

    Uniform Design

  • SLOANE’S CORNER

    Uniform Design

  • HAPPIEST HOUR

    Uniform Design

  • SOCIAL BOWL

    Uniform Design

  • LE BON TEMPS

    Uniform Design

  • THE RUSTIC

    Uniform Design

  • FOXYCO

    Uniform Design

  • PINSTACK

    Uniform Design

  • VERBENA

    Uniform Design

  • JALISCO NORTE

    Uniform Design

  • VICE PARK

    Uniform Design

  • SMITHY

    Uniform Design

  • SUM YUM DIM SUM

    Uniform Design

  • CITIZEN

    Uniform Design

  • CUT! BY CINEMARK

    Uniform Design

  • SIFT + POUR

    Uniform Design

  • DAVIS ST.

    Uniform Design

  • QUILL BRANDING

    Uniform Design

  • GATHER KITCHEN

    Uniform Design

  • STIRR

    Uniform Design

  • VIDORRA

    Uniform Design

  • EL BOLERO

    Uniform Design

  • LA ZONA

    Uniform Design

  • FORNO NERO

    Uniform Design

  • DRIP COFFEE

    Uniform Design

  • VON

    Uniform Design

  • ST BERNARD HOUSTON

    Uniform Design

  • QUILL

    Uniform Design

  • MUTTS CANTINA

    Uniform Design

  • PAKPAO THAI

    Uniform Design

  • GRAND TIME

    Uniform Design