CLIENT: Fat Tuna

Combined with a contrasting blues and muted golds, the fat tuna brand becomes upscale and a refreshing addition for it’s Cabo location

BrandingIllustrationMenu DesignPackaging DesignUniform DesignVisual Identity

Brief

For this Cabo restaurant we were asked to bring together a brand identity for its elevated seafood concept.

Approach

We aimed to combine the essence of the restaurant seamlessly with its location. We were inspired by the cuisine ingredient textures and patterns as well as Cabo’s relaxing atmosphere and bright, sunny color palette.

Outcome

The main logo directly references the ‘fat tuna’ name. A central illustrated fishtail detailed to clearly represent a Tuna, is framed by 3 circles at three different scales. The main restaurant name is lettered in a bold sans serif typeface and voids between the different circles are filled with descriptive scaled down words in a classy serif font. Combined with a contrasting blues and muted golds, the fat tuna brand becomes upscale and a refreshing addition for it’s Cabo location.

Other Projects

  • HAPPIEST HOUR

    Visual Identity

  • SOCIAL BOWL

    Visual Identity

  • LE BON TEMPS

    Visual Identity

  • FOXYCO

    Visual Identity

  • PINSTACK

    Visual Identity

  • VERBENA

    Visual Identity

  • REPUBLIC

    Visual Identity

  • VICE PARK

    Visual Identity

  • JALISCO NORTE

    Visual Identity

  • SMITHY

    Visual Identity

  • MILLE LIRE

    Visual Identity

  • SUM YUM DIM SUM

    Visual Identity

  • CITIZEN

    Visual Identity

  • CUT! BY CINEMARK

    Visual Identity

  • STIRR

    Visual Identity

  • BLACK ROOSTER

    Visual Identity

  • VIDORRA

    Visual Identity

  • PICOLE POPS

    Visual Identity

  • LA ZONA

    Visual Identity

  • FORNO NERO

    Visual Identity

  • WHISTLE BRITCHES

    Visual Identity

  • DRIP COFFEE

    Visual Identity

  • QUILL BRANDING

    Visual Identity

  • AMERICADO

    Visual Identity

  • VON

    Visual Identity

  • DOS JEFES

    Visual Identity

  • NIKKEI

    Visual Identity

  • CEDAR GROVE

    Visual Identity