CLIENT: Forno Nero

Tradition and Alchemy lend a classic but firm touch to this Neapolitan pizza company.

BrandingMenu DesignName DevelopmentPackaging DesignRestaurantSignage DesignUniform DesignVisual Identity

Brief

For this hand crafted Neapolitan pizza concept, we were asked to create a brand that embodied the tradition, hard work and tenacity of the food served behind it’s doors.

Approach

Inspired by the ritualistic process of medieval alchemy and its relation to the strict process of cooking and baking, we aimed to give the Forno Nero concept a hand drafted medieval manuscript presence.

Outcome

Hand illustrated icons of a medieval fireplace and a hand holding a torch combined appropriately with woodcrafter sans script in black and white gives Foro Nero a bold, grounded identity.

Branding

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