CLIENT: Happiest Hour
CLIENT: Happiest Hour
Location: Dallas, Texas
Year: 2015
Program: 13,100sf
With a prime Uptown location, surrounded by stunning city views, we wanted take causal materials and elevate them for a more upscale feel. We set out to provide a building footprint that enhanced the beautiful views of the surrounding city skyscrapers. Large patios, an open main dining space and bar and a large rooftop terrace were the programmatic stage for an intimate and casual space.
A brick clad monolithic two level structure stands between giant uptown skyscrapers. The main entrance divides into an exterior decomposed granite patio and the main interior polished concrete space. Inside, Open structure timber ceilings are lined with carefully positioned black duct work and a sea of mixed polished industrial fixtures. Subway tiled back bars are faced with branding mural walls and combined with a dense fixture installations. Round dining wood ‘pods’ fit perfectly under the double volume floating stair with floor to ceiling steel cable railing. Upstairs a large wood terrace is laid out with several seat groupings, all framing beautiful views of the Dallas skyline. Intricate textured tiles, heavily grained stained woods and raw concrete mixed with intimate lighting come together for an upscale industrial environment.
Branding
Keeping in line with it’s name, the happiest hour identity seeks to embody simple happiness that the space is meant to promote. The unabashed and bold iconic logo is an interpretation of the smiley face emoticon for a fun, brand inspired logo. Mixed with the simple ‘eat, drink, happy’ slogan’, the identity serves as a reminder of a brand and space that will make you smile.
