CLIENT: HARPER'S

Harper’s is an addition to Deep Ellum, creating a casual dining space fit for the neighborhood grit while maintaining a level of sophistication.

ArchitectureBarBrandingFurniture DesignIllustrationInteriorsMenu DesignMillwork DesignRestaurantSchematic DesignSignage DesignSpace LayoutStore FrontVisual Identity

Brief

Location: Dallas, Texas

Year: 2021

Program: 6,919 SF

 

Located on the ground floor of the new Deep Ellum Epic Tower, the  Restaurant space aimed to embody a design cohesive to the surrounding Architecture while simultaneously emphasizing its own uniqueness. Additionally, the restaurant’s corner condition was a challenge in creating a facade design that stood out from the rest.

Approach

We wanted the material palette to work within the Architecture of the existing space while referencing the history of Deep Ellum. Similarly, we needed the space to feel approachable while allowing for engagement from the public with the design.

 

 

Branding

 

For Harper’s branding, the logo had to embody the approachableness of the space while feeling sophisticated. The main logo was hand-lettered and digitized to remove the hand-lettered typography feel. Despite this, we aimed to keep elements and icons more gritty and keep the feeling of handwritten lettering to contrast the logo with more personalized and human motifs. Overall, the Harper’s logo feels true to the American cuisine served in its space, providing a layer of comfort and familiarity as an additional layer to the interior space and graphic presence.

Outcome

The two main elevations maintained a storefront throughout. Layered on top of this, we created an undulating parametric facade design in exterior grade wood that acted as both Brise Soliel while incorporating exterior seating that promoted engagement of the user with the installation.

The main space is open and consists of varied, zoned seating planned around a central bar. The interior material palette took from those existing in Deep Ellum; Metal, Stone, and Brick. These were combined with elevated fixtures and decorative objects that played on the clash between modern and gritty.

The interior space is clad in a combination of stacked bond brick and deep-toned wood. Wood and leather bar height banquettes run along with the perimeter glazing and transition to dining height seating booths on the opposite wall, housed within large arched openings. This allowed for varied experiences, each with its own desirable features. Ceilings were left open and painted black while wood trellis’ visually zone off individual spaces.

The stack bond brick continues into the exterior patio, shifting in color for a lighter space that still maintains cohesion with the interior. While materiality was maintained throughout, wood tones, colors, and furniture fixture selections became lighter as well. Combined with stone paver-clad floors, the space blurs the line between interior and exterior, however, still maintains comfort and cohesion.

Other Projects

  • CITIZEN

    Visual Identity

  • STRIKE + REEL

    Visual Identity

  • ARCHFELLOW

    Visual Identity

  • XAMAN CAFE

    Visual Identity

  • TIERRA

    Visual Identity

  • KRIO

    Visual Identity

  • PRESSED ROOTS

    Visual Identity

  • CON TODO!

    Visual Identity

  • IN DEVELOPMENT

    Visual Identity

  • TEASOM

    Visual Identity

  • SLOANE’S CORNER

    Visual Identity

  • HAPPIEST HOUR

    Visual Identity

  • SOCIAL BOWL

    Visual Identity

  • LE BON TEMPS

    Visual Identity

  • THE RUSTIC

    Visual Identity

  • FOXYCO

    Visual Identity

  • PINSTACK

    Visual Identity

  • VERBENA

    Visual Identity

  • JALISCO NORTE

    Visual Identity

  • VICE PARK

    Visual Identity

  • SMITHY

    Visual Identity

  • SUM YUM DIM SUM

    Visual Identity

  • CITIZEN

    Visual Identity

  • CUT! BY CINEMARK

    Visual Identity

  • SIFT + POUR

    Visual Identity

  • DAVIS ST.

    Visual Identity

  • QUILL BRANDING

    Visual Identity

  • GATHER KITCHEN

    Visual Identity

  • STIRR

    Visual Identity

  • VIDORRA

    Visual Identity

  • EL BOLERO

    Visual Identity

  • LA ZONA

    Visual Identity

  • FORNO NERO

    Visual Identity

  • DRIP COFFEE

    Visual Identity

  • VON

    Visual Identity

  • ST BERNARD HOUSTON

    Visual Identity

  • QUILL

    Visual Identity

  • CEDAR GROVE

    Visual Identity

  • MUTTS CANTINA

    Visual Identity

  • PAKPAO THAI

    Visual Identity

  • GRAND TIME

    Visual Identity