CLIENT: Le Bon Temps

Mouth watering Beignets from scratch!

BrandingIllustrationName DevelopmentPrint DesignUniform DesignVisual Identity

Brief

For this Dallas beignet concept, we were asked to create a brand identity that encapsulated the tradition and authenticity of the French pastry.

Approach

With French cafe and bakery aesthetics at the forefront of our design inspiration, we set out to create a brand that embodied the culture and experience of their sweet beignet served behind it’s doors.

Outcome

We started with a bold, modern main logo that took direct inspiration from French storefront hand painted signage. The icon, placed above the main logo is a symmetrical, minimal take of a plate holding 5 beignets. Dense detail pattern and a clean round logo in muted pastel colors complete the final brand which reminisces on the vintage and fresh European pastry cafe.

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