For this Dallas Texas restaurant, we were asked to create a brand that was grounded in its deep, gritty Texas roots but remained progressive in its design.
For this brand we looked to historical Texas maps and traditional artwork of the 1800’s. We researched Republic of Texas maps, iconography and art as well as the color patterns used, to create a historically inspired yet forward-thinking brand.
Our final brand carefully combines a vectorized republic of Texas map with a large ‘R’ as it’s main icon. Mixed with a bold, gritty ‘REPUBLIC’ and finally layered with a play on words that references historic Alamo phrases, the final logo is a simple reference of the traditional in a contemporary way. Layered with traditional cartography and art imagery The Republic brand successfully embodies the essence of the Republic of Texas.