CLIENT: Rex's Seafood & Market

A Dallas seafood gem; refreshed

ArchitectureArt DirectionBarBrandingIllustrationInteriorsLightingMenu DesignPrint DesignRestaurantSchematic DesignSignage DesignSpace LayoutStore FrontUniform Design

Brief

Our client was interested in bringing in a fresh new look along with the design of their new location. The goal was to create a brand identity that is mindful of the history, passion, knowledgeable personality, and premium products that they offer their local community.

Approach

We first began with the design of a custom logotype. We wanted it to feel approachableĀ  and light, while still tying back to the fishing roots. From there we incorporated elements to support the look and feel for the brand refresh.

Outcome

Through different iterations, we were able to design a logotype that incorporated a fishing line and hook. This became a recurring motif that we extended onto fish illustrations and pushed onto different pieces of collateral. We worked on developing a soft, but present, color palette that included colors pertaining to the ocean, marine life, and those who work in it. This is Rex’s Seafood & Market. Enjoy.

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