CLIENT: Strike + Reel

With a new spin on the entertainment venue, Strike + Reel brings together a contemporary space filled with creative nods to the programmatic elements throughout.

ArchitectureArt DirectionBarBrandingBuilding DesignFurniture DesignInstallationsInteriorsMillwork DesignPublic SpaceRestaurantSchematic DesignSignage DesignSpace LayoutStore FrontVisual Identity

Brief

Location: Garland, Texas

Year: 2019

Program: 90,000 SF

 

For this new Texas entertainment venue named after the cinema and bowling activities that root the concept, we were asked to design an exterior and interior that diverts from the typical venue to a carefully designed, contemporary space. Housing activities like bowling, arcade games and laser tag; the space also has a full bar, restaurant and lounge spaces alongside it’s multi-room theater space. We wanted to create a space that was a step-up from your typical theater venue and driven by boutique hospitality design.

Approach

While functionality of the space design was an important factor in Strike and Reel’s design, we wanted the interior design to take a driving force in how spaces transitioned. We wanted to move forward with a semi open concept that allowed for glimpses of other spaces that, together with the bespoke installations drew the eye and eventually the user between spaces for higher engagement.

Outcome

With careful consideration of the Texas Modern aesthetic, we created a space that bordered modernity but was still inviting and eye-catching for the users which vary largely in age-range. The entry lounge space is laid in natural wood floors, clad in painted wood walls and arranged with modern profile furniture. Wood clad steel columns and interior factory style glazing allows for transparency between spaces while clearly defining each.

Color changing LED lighting fills the entertainment spaces and draws the eye towards the ceiling highlighting various in-house designed art installations. We used repetition and iconic entertainment symbols to create highly visual but engaging pieces.

Natural wood materials mixed with painted paneling and deep upholstery help the spaces clearly defined for relaxation to exist comfortably against the energetic, light filled entertainment spaces creating a design that feels exciting enough for the young user and modern and inviting to the adult user.

Other Projects

  • HARPER’S

    Visual Identity

  • CITIZEN

    Visual Identity

  • ARCHFELLOW

    Visual Identity

  • XAMAN CAFE

    Visual Identity

  • TIERRA

    Visual Identity

  • KRIO

    Visual Identity

  • PRESSED ROOTS

    Visual Identity

  • CON TODO!

    Visual Identity

  • IN DEVELOPMENT

    Visual Identity

  • TEASOM

    Visual Identity

  • SLOANE’S CORNER

    Visual Identity

  • HAPPIEST HOUR

    Visual Identity

  • SOCIAL BOWL

    Visual Identity

  • LE BON TEMPS

    Visual Identity

  • THE RUSTIC

    Visual Identity

  • FOXYCO

    Visual Identity

  • PINSTACK

    Visual Identity

  • VERBENA

    Visual Identity

  • JALISCO NORTE

    Visual Identity

  • VICE PARK

    Visual Identity

  • SMITHY

    Visual Identity

  • SUM YUM DIM SUM

    Visual Identity

  • CITIZEN

    Visual Identity

  • CUT! BY CINEMARK

    Visual Identity

  • SIFT + POUR

    Visual Identity

  • DAVIS ST.

    Visual Identity

  • QUILL BRANDING

    Visual Identity

  • GATHER KITCHEN

    Visual Identity

  • STIRR

    Visual Identity

  • VIDORRA

    Visual Identity

  • EL BOLERO

    Visual Identity

  • LA ZONA

    Visual Identity

  • FORNO NERO

    Visual Identity

  • DRIP COFFEE

    Visual Identity

  • VON

    Visual Identity

  • ST BERNARD HOUSTON

    Visual Identity

  • QUILL

    Visual Identity

  • CEDAR GROVE

    Visual Identity

  • MUTTS CANTINA

    Visual Identity

  • PAKPAO THAI

    Visual Identity

  • GRAND TIME

    Visual Identity