CLIENT: Sum Yum Dim Sum

Branding

Brief

For this Dallas Dim Sum concept we were asked to create a fun and playful brand identity that clearly portrayed the casual Chinese nightlife aesthetic of the restaurant concept.

Approach

We looked for inspiration in traditional Chinese comics as well as their traditional script. We wanted to combine the two into a cohesive style that directly simulated a comic while remaining fun and casual.

Outcome

The Sum Yum Dim Sum brand starts with a monochrome comic book style illustrated background. We then aimed to replicate traditional Chinese text formatting and style into an english font that retained the overall look but remained legible to Dallas diners.  Together, the two seamlessly combine in fun comic book style collateral.

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