Location: Dallas, Texas
We were asked to create an interior space design and brand for a Sister duo’s new concept aiming to bring freshly brewed tea to the West Village area of Dallas, Texas. Through the initial product review, we wanted to make sure the new brand was at the forefront of the project and the tea selection was the star. We knew that a fresh, simple material and color palette was the way to move forward for this concept and wanted to make sure that we kept craftsmanship that was visible in the product also in the flagship store itself.
For the Teasom Brand, the main idea was derived from the japanese rock garden. We were drawn to the idea of how a rock garden methodically incorporates its elements for a carefully crafted final finish, similar to Teasom’s tea. Using multiple color palettes, each tied to the beverage flavor, were layered in hard collage style cut outs with heavy patterns which allowed for a fresh, hand crafted feel.
Teasom’s space, although simple in materiality, provides a heavy and grounded visual presence. A simple white steel storefront is offset by vertical exterior wood slatting and a live planter for herbs and plants used in Teasom’s menu. Once through the front door. Simple, light stained wood benches and tables on either side, guide you to the front counter. A thick waterfall edge white counter sits on top of vertical half round clad wall with language that related to the exterior storefront cladding.
The rounded corner back bar acts as a recessed version of the protruding adjacent wood condiment and display station and houses twelve on top teas. Tea tap handles are acrylic with cured ingredients relating to the individual tea within them.
Further back in the photobooth station, a client painted gradient rainbow wall acts as an integrated photobooth location with a lively environment.
Through simple design and effective materials, Teasom becomes a spatial encapsulation of the Teasom brand, product and experience.